Policy & Vision

In addition to our products, we offer our customers a comprehensive range of competent services that successfully integrate value and benefits.

Total customer care is achieved by adapting our structure and procedures to the specific requirements of different customer groups. Progressive improvement of our products, processes and organisation is based on careful observation of customers' and customers' expectations. This leads to a permanent striving for the highest level of efficiency and effectiveness in all operational and administrative activities, and continuous learning and training for all personnel within the GEKA Group.

The guiding inspiration behind GEKA's corporate policy is encapsulated in the motto "G = Q"; wherein the name GEKA becomes synonymous with quality in every regard, and our performance is built upon teamwork, diligence, endurance, reliability and commitment.

With these ideas firmly in mind, the practicality of partnership and cooperation comes naturally at GEKA. Approaching new tasks, we involve all available specialists and interest groups both within and outside of the organisation and believe that, by working together, we are able to find better solutions with mutual advantages and benefits.

Our Vision

In partnership with our customers, we will realise our greatest achievements by making it possible for our customers to realise theirs.

While this statement seems straightforward and simple, the challenges are demanding and complex. Firstly , we must be customer driven on a multinational level, with an innovative influence to support the market leading cosmetics houses of the world. GEKA has strategically acquired a large and prestigious customer base. We, therefore, must be sensitive to the diversity of current international trends and have the versatility to adapt rapidly to changes in global demand and world best practice.

Further, we will provide excellence as development partners for our customers. We must do this by using the most advanced technology to produce custom products and customised standard products of high quality and superior design, with cost effective efficient production. Finally, we must assume an intergral and coordinating position in the creation of value, from the outset of planning for production, through to the market place.

GEKA has built strong confidence in its in-house expertise in cosmetics brushes, applicators and fibre technology and in its latest-generation moulding, assembly and decorating capabilities. At the same time we have looked outward to form strategic alliances with partners producing complementary products to expand our product range, product development potential and our capacity for international support, service and distribution.