Cosmoprof 2008

A successful start into the exhibition year of 2008. This is how you can summarize the Cosmoprof show in a few words.

The trade fair took place in Bologna from the 10th to 13th of April 2008 and brought the worldwide professional beauty industry together once again. All in one place, all at one time. Nails, hair, cosmetics and packaging - all groups were present for the 41st time in a row.

The record of 150.853 visitors was an increase of 3,8% compared to 2007. The fact that 53% of all visitors on the first day came from abroad confirms the importance of this event.

Compared to the last years, GEKA BRUSH and its partners Toly and Sinwa presented themselves in a “classic-elegant” style. The booth, which was in predominantly dark colours, looked very sophisticated. The fancy “brush-display” was a real eye-catcher. Additionally all eyes were on the model from the current GEKA advertising campaign, who attracted the visitors with her “mascara-stole”. And finally the “floating” products behind the bull´s-eye was extremely popular.

Cosmoprof is for GEKA BRUSH one of the most important and “must be there” events of the year.

Thank you very much for visiting us in Bologna!