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Instead of exhibiting at HBA / New York in 2004 we ventured into the experiment of a very focused innovation show in September 2004 for selected key accounts - and received encouraging feedback.
Then followed similar events in London (November 2004) and Paris (April 2005) and the feedback here as well encouraged us to continue with this experiment.
Knowing, that US business partners do have endless choices between presentations and exhibitions and that their availability is always limited, we had to create a completely revised and innovative approach for the second event in New York to attract customers again.
Together with HL-Studios, we definitely advanced innovation presentations to a unique level of professionalism. Obviously the content - our innovations - also provided new and surprising insights to most visitors.
GEKA BRUSH thus possesses best qualifications for even better founded brush and applicator recommendations to her customers in the future.
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