Make-up course at GEKA

Once again GEKA BRUSH organized a make-up course for some of its employees. The course was held by Carola Hickl, a professional make-up artist who has been working with GEKA for many years. In the past Carola has done consumer tests and product photography for GEKA and its customers. She accompanied the GEKA sales people during their show in New York and supported the crew and customers with her professional knowledge and experience.

The participants of the course, male and female, were invited to apply their theoretic knowledge and test the products on their own. The main focus of the course was to show the different ways to apply make-up and how the applicators for make-up, mascara, eyeliner and eye shadow should be designed to work best. The result of each individual make-up was convincing and attractive and the people from project management, sales, development and marketing are now one step closer to understanding how the perfect applicator should look like.