GEKA Brush

Strong growth in the USA

With the sales volume in the fiscal year 2006, we are approaching the next main milestone, the $20 million marker, which means that GEKA-TOLY USA clearly holds second place within the Group, ahead of GEKA UK and Victoria Cosmetics.

The clear majority of this business volume is generated with GEKA products produced in Germany and in the UK. 18% of the products are manufactured by our partner TOLY in Malta.

The most important success factors are the intensive support of sales and project management colleagues, central development, customer service and all other supporting departments and individuals.

Ongoing care and support for large key customers locally in the USA, the Innovation Show - which takes place for the third time in 2006 - and our participation in the CEO Summit meeting of the cosmetics industry in May 2006 in Miami, Florida, ensure a high degree of name recognition for GEKA.
This means that we are a genuine alternative to the long-established US competitors.

Much more work and new products generating clear customer benefits are necessary in order to be able to achieve our next goal, i.e. doubling the business volume in the USA within the next few years.

The foundation has have been created and we are on track.

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